20 Effective & Creative Ways To Get Students To Sign Up For Class

20 Effective & Creative Ways To Get Students To Sign Up For Class

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Getting students to register for class is an on-going task for pole and aerial studio owners. This comprehensive list provides 20 unique and creative ways to encourage students to sign up for pole and aerial classes:

  1. FREEBIES AND GIVE AWAY ITEMS – Entice students to sign up by giving away a free gift such as a studio logo tank top, a free tote bag or water bottle with studio logos on it, etc.
  2. RAFFLE DRAWINGS – Hold a drawing for a free month of classes, or prizes like $50 worth of studio merchandise.
  3. EARLY REGISTRATION REWARDS – Give early sign up incentives when students register for classes before a certain date like a free give away item, discounts on studio memberships/classes/merchandise, waived registration fees, etc.
  4. OPEN HOUSE EVENTS – Host a monthly open house event and run free trial classes on those nights, raffles for free classes, and discounted class packages/memberships/no registration fee/etc.
  5. STUDENT APPRECIATION PARTIES – Host a party for your members/students plus one of their friends. Give a promo door prize for all that attend, with discounts on early registration.
  6. REGISTRATION INCENTIVES – Hold an early registration week and waive or discount registration fees.
  7. REFERRAL INCENTIVES – Give free or discounted class passes to existing students to give to their friends, and reward the existing students with free or discounted classes/membership when the new students sign up for classes/membership.
  8. CLASS PRIORITY STATUS INCENTIVE – Offer a priority registration to existing students before registration is “open to the public” and give them first dibs on upcoming classes. Students can guarantee placement in popular classes this way, and ensure they get to attend their favorite class.
  9. ONLINE REGISTRATION – Make signing up for class easy with online registration. This will allow students to register during your studio off hours, and for you to offer discounts on online registration only.
  10. TUITION DISCOUNTS – Offer a 10% discount if students pay in full for classes/memberships.
  11. NEWSLETTER COUPONS – Send out studio newsletters and emails containing coupons and discount codes for class registration, or a chance to enter a class/membership give away drawing.
  12. FLYERS – Send out a mailing of your studio flyer with open house announcements/coupons/discount codes on classes/memberships. Send fliers to current and former students, and anyone that has called the studio.
  13. ADVERTISEMENTS – Run a newspaper, TV or internet ad with registration deadlines/information/class schedule/discounts/etc.
  14. EMAILS – Send out emails reminding students to sign up early. Follow up with former students, and anyone that has contact the studio in the past with questions about classes/etc.
  15. PHONE CALLS – Call current and former students to remind them about early registration deals, offers, etc. Follow up calls go to those who have not yet registered.
  16. FREE TRIAL CLASSES  – Give out free intro class passes to current students for their friends and family, during a studio open house event, or when you are at a festival or expo representing your studio.
  17. COMMUNITY OUTREACH – Set up a stage pole and give demos and performances at community events, fitness and dance expos, and festivals. Give away free class passes at the event, or hold a raffle drawing for free classes/memberships for those who stop by your vendor table.
  18. SEASONAL SALES – Offer class/membership discounts during seasonal sales like Black Friday, Small Business Saturday, Cyber Monday, Valentine’s Day, Studio Anniversary, New Year’s, etc.
  19. TRANSFORMATION / FITNESS CHALLENGES – Host “Transformation” or other fitness challenges (like a 90 day challenge, etc.) that give away prizes to the winners, and special discounts to those who participate. Require students to attend a certain amount of classes per week or month to be eligible to win. Prizes can be anything from free classes/months of free memberships, or even items like an iPad mini. The before and after photos and testimonials are great to use for studio promotions!
  20. BRING A FRIEND FOR FREE – Offer a special class for current students to bring a friend with them for free. Pole and aerial classes are more fun with a friend, and once the friends come in, you can offer them a discounted rate for classes/memberships because they came in with an existing student.